Amethyst is a popular mineral that is great for meditation and use as a sleep aid, and also encourages self control while calming harsh emotions. It helps overcome addictions and issues with the nervous system. Metaphysically, Amethyst facilitates a connection to our spirit guides and balances polarities, helping to find equilibrium in any situation! This crystal is traditionally associated with the Purple Crown Chakra, the energy center that sits just above your head and is associated with the Pineal Gland, as well as the Third Eye Chakra. In general, use amethyst to purify and protect, and to welcome peace and sleep.
Amethyst Quick Facts
⠀
History and Lore: ⠀
According to Greek/ Roman mythology, Amethyst was a young virgin who, upon a stroke of bad luck, crossed paths in the forest with an angry Dionysus (or Bacchus when in Rome :P ), the god of wine and debauchery, while on her way to worshiping Diana. In his rage, he sent his tigers after her. Amethyst prayed to Diana for help, and Diana turned her into a beautiful white stone to protect her from the beasts. Dionysus, immediately feeling remorseful, cried so much into his wine goblet that it toppled over and spilled into Amethyst, turning her a beautiful purple color. For this reason the ancients believed amethyst would protect against intoxication, and thus carved wine goblets out if the mineral to keep them from getting too drunk!
Practical Applications:
Activation of an amethyst is directly linked to one's sobriety and ability to transform our lower nature of emotional and physical indulgence into a solid perception of our sensory experiences. Just as Dionysus crystallized the innocent maiden, we can preserve the innocent and foolish aspects of ourselves. We can help regulate our behavior with the amethyst crown chakra by simply meditating regularly with this crystal to find a clear, sober, protective guidance to care for yourself and others.⠀
Shop some of our most popular and favorite amethyst goodies below!
Read more on astrology, horoscopes, occultism, magick & ritual on our blog, Esoteric Insights!
As the Sun dips into the fiery heart of summer, July emerges—golden, long, and lazy. And right alongside it, the zodiac’s watery guardian, Cancer, takes the helm. July is one of the few month’s of the year (next to March or April, depending on the date of Ostara) where a pagan holiday or fire festival is not observed, yet the middle of summer seems almost ritualistic in how entrenched we become with the richness of the season. Looking further, it only makes sense as to why Cancer, summer’s sweetest star sign, is the mascot to the start of summer. Here’s why the vibrancy of July and the nurturing essence of Cancer are cosmic twins—bound by symbolism, season, and soul.
A celebration of identity, liberation, and self-expression— Pride Month is an annual honoring of the LGBTQIA+ community’s history, resilience, and ongoing pursuit of equality. While astrologically Pride Month falls within Gemini and Cancer seasons, the bold and untamed spirit of the Sagittarius full moon each June aligns strikingly with the energy that fuels Pride’s essence: truth-seeking, radical authenticity, and freedom from oppression.
As we navigate the celestial currents of 2025, a unique astrological event awaits: both Venus and Mercury will be retrograde simultaneously. Venus will transition from Aries to Pisces during its retrograde, while Mercury will retrograde in Aries. This rare cosmic alignment offers a profound opportunity for introspection, reassessment, and personal growth. When these two influential planets appear to move backward in the sky, their retrograde energies prompt us to slow down and reevaluate critical aspects of our lives. While the experience may seem challenging, it ultimately serves as a chance to heal, reset, and reconnect with our true desires and intentions.
