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September 30, 2025

The internet loves a good conspiracy —especially when it involves something cute and strange. Recently, the Labubu doll (a quirky collectible by Pop Mart) became the subject of a bizarre claim: that it’s connected to ancient demons, specifically the Mesopotamian figure Pazuzu, made infamous in The Exorcist.
Some Christian groups have even gone so far as to call the toy “satanic” or “possessed.” But is there any truth to this? Let’s dig into the symbolism, the different interpretations of “Satanism,” and how various spiritual traditions understand demons very differently.
✨ Where Did This “Demonic Doll” Myth Come From?
The Pazuzu Rumor: A viral website called Labubu is Satan claimed a direct link between Labubu’s mischievous grin and the demonic figure Pazuzu. But credible sources like NDTV note that these connections are purely speculative and not supported by Pop Mart or actual folklore.
April Fools’ Prank: In 2024, Pop Mart even leaned into the joke by releasing a fake “recall notice” on April 1st. Rather than confirming anything sinister, it highlighted how playful the brand is about Labubu’s oddball image.
Who’s Worried?
✨ What Do We Mean by “Satanic”?
Here’s where things get interesting: “Satanism” isn’t one thing. Depending on who you ask, it could mean completely different practices or ideas:
LaVeyan Satanism 🧛🏻♂️
Theistic Satanism 🔮
Luciferianism 🌟
Reactive/ Rebellious "Satanism" 🎸
✨ A Timeline of Pop Culture “Satanic Panics”

Trick or Treat (1986) / De Laurentiis Entertainment Group
Labubu is not alone! Throughout history, toys, cartoons, and games have been accused of corrupting children or secretly promoting evil. Let’s take a playful stroll through the hall of fame of “satanic scares”:
1980s:
🔮 Dungeons & Dragons (D&D)
🎸 Heavy Metal Music
💙 Smurfs
1990s:
📺 Teletubbies
🎮 Pokémon
2000s
🧹 Harry Potter
2020s
🧸The Labubu Doll
Labubu isn’t Satan’s sidekick. It’s just another quirky character in the long saga of “things adults don’t understand but kids adore.” Yet, just like D&D and Pokémon before it, the panic reveals more about society’s fears than about the toy itself.
So when someone says Labubu is “satanic,” the question is: which version of “Satanic” are they even talking about? The truth is, they probably don’t even know themselves.
✨Demons in Different Traditions: Not Always “Evil”
In Christianity, demons = fallen angels 👿 who tempt or harm humans. But other cultures and spiritual traditions view “demons” quite differently:
Mesopotamian Belief 🧿
Hinduism 🕉️
Buddhism ☸️
Japanese Shinto & Folklore 🇯🇵
Obeah & Afro-Caribbean Practices 🌿
Western Occultism 🧙
So, calling Labubu “demonic” only makes sense within a narrow Christian lens. Outside of that lens, demons are far more nuanced, symbolic, or even protective.

Hellboy in Love / Mike Mignola / Dark Horse Comics
✨ Symbolism of Labubu: Trickster Energy, Not Terror
Rather than Pazuzu, Labubu aligns more closely with the archetype of the trickster:
Seen this way, Labubu isn’t satanic—it’s symbolic of curiosity, imagination, and the power of the strange.
✨Why This Myth Collapses
✨Final Thoughts
Labubu’s “satanic panic” isn’t new—history is full of moral scares about toys, music, and pop culture. From Pokémon to Dungeons & Dragons, from rock ’n’ roll to Harry Potter, each generation finds something to label “evil.”
Now, our only lingering questions remaining are, what is or is not actually going on with Robert the Doll, Annabelle and the Japanese Katashrio exorcism dolls… 🧐😈

📚 Sources
NDTV: Labubu & Pazuzu Connection
India Times: Viral Labubu Conspiracy Theories
Times of India: Panic & Backlash
The Times UK: Venezuelan Reactions
Wikipedia: Theistic Satanism
Wikipedia: Demon
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